Content design is a new-ish field. I say that because it hasn’t really been showing up in job searches until more recently, like pre-pandemic times. It’s not one of those common jobs that most people have heard of: account manager, marketing coordinator, engineer, developer, and the lot. Most people have a sense of what people …
Continue reading “How I use storytelling to explain what I get paid to do”
How having a reliable style guide has given me good foundations as a content designer
Imagine this: you’re starting to browse a new shop online, then all of a sudden a window pops up and stops you. “Sign up with our mailing list and get 15% off!” Sounds like a pretty good deal, so you enter your email in the box and click Submit. And you go back to doing …
The internet is full of content. And its not just words: there are infographics, videos, reviews, slideshows, surveys…the list of content types is seemingly endless. And let’s just go ahead and say it: there’s content for everything on the internet. Any niche hobby or interest has at least some content swirling about on a random …
When I tell people I’m a content designer, the first thing they ask is what I do. And I tell them that I’m the guy who works on the words in the interface of a product or application. That button label? That’s me. That error message that tells you why that password doesn’t work? That’s …
Oftentimes, a design or prototype ends up in the hands of a content design team and is introduced with these infamous words: “Can you help me with just the words right here?” -a lot of designers It’s a bit frustrating to hear this — because frankly, content design isn’t only about making the words better. …
It’s been an very interesting transition into UX writing, coming from a few jobs where long-form copy (complete with a minimum word count) was the norm. But I’m so happy I’ve made the change because it has allowed me to shift my perspective on words and how just a few simple words can have a …
Continue reading “What ten months in a content design role has taught me”
As someone who is newer to UX writing, I realized it would be cool to share what I’ve learned about UI elements and the words to add into them. So I’m starting a series that discusses some of the most basic UI elements and what kind of UX text to write and format within them. …
Why You Shouldn’t Ignore Long-Tail Keywords You’re not going to rank for the most popular keyword in your industry. It’s a hard reality to face as soon as you start up your own website. You’ve got dreams of appearing alongside the big dogs on the first page of Google. But the competition is fierce, and …
Continue reading “The Importance Of Long-Tail Keywords For Better SEO Rankings”
Backlinks are an important part of ranking well on Google. Google introduced PageRank in 1998. This algorithm showed that Google was placing a huge emphasis on backlinks as a ranking factor. And because of this, irrelevant backlinks started to appear in every corner of the internet. People were finding all sorts of places to put …
Continue reading “HTML Basics: What’s A NoFollow Tag And When Do You Use It?”
Austin Writes Content 