We should all create content that is simple, clear, and purposeful
Content is king. You’ve heard it a million times. Now consider that adults spend approximately half of each day consuming content. That’s a full-time commitment to reading words, looking at images, and interacting with stuff on our phones or computers. But how much of it is retained?
But let’s be honest: a lot of the content out there is just filler. It’s taking up space on our screens and in our brains, and it doesn’t really do much else.
So how can you create content that has substance? The answer to that question isn’t exactly straightforward. On this site, I try to answer that question and explore how we can all create words that matter: from UI text to blog posts and content marketing strategies.
Check out some of the things I’ve written
How I use storytelling to explain what I get paid to do
Content design is a new-ish field. I say that because it hasn’t really been showing up in job searches until more recently, like pre-pandemic times. It’s not one of those common jobs that most people have heard of: account manager, marketing coordinator, engineer, developer, and the lot. Most people have a sense of what people…
Austin Writes Content 